The Social Shot is a mobile bartending-robot that computes personality-profiles based on datasets acquired through Facebook and uses them to mix individualized drinks. Every active Facebook user can log in on the terminal. The bot then immediately begins to process the data. An algorithm developed at the University of Cambridge allows the computation of an individual personality analysis through the user’s Facebook likes.

The graphic translation of datasets into a colorful drinkable diagram allows an unusual glimpse at the value and significance of our personal data.

The raised bed Hochbeet results from a research on new gardening culture. Due to its independence from flooring and soil conditions, it is to be used in urban environments, with its three legs providing a sturdy position on uneven ground. Green backyards become a meeting place for families, friends and neighbours.

The idea behind Alumen lies in rethinking well established desk lamps. The use of the cable in the adjustment mechanics allows for a dismissal of multiple components, reducing the appearance of Alumen to the utmost. One rotational spring (that functions as a rotation axis as well) keeps the whole construction in position, with the cable being pulled and serving a new purpose. Leaving the lamp to be moved into even extreme positions, with just the slight of a hand.

Year

Type

Materials

Dimensions

Film

Awards

2016

LED task light

Anodized aluminium, led stripe

14 cm x 24 cm x 32 cm

Vimeo

Designplus Award "Best of Best"

The concept of Nod Light is based on intuitive ways of interaction: The brightness can be dimmed continuously by lifting or lowering the shade. Just like the rising sun, Nod will shine brightest at its highest point. Lowering its head will put it to sleep. All functions are simplified into one intuitive action that leaves the task light to be void of any buttons or sliders.

Nod Light appears as a composition of geometric volumes and planes. Its voluminous aluminium body provides a sturdy posture while showing a visible contrast to the delicate shade that is seemingly balancing on an angular top. It also contains all electronic components like the transformer in order to keep the power plug clean and the overall appearance subtle.

Soft Light is a soft and flexible lamp made of foamed polyurethane. The lamp is not designed  for any place in particular, instead it may be used where it is needed.

Due to its unusual material properties and ductility, it functions as a crevice filling lamp that can be placed between two objects or an object and a wall.

Emitting a warm and tangible glow, its surface invites to touching and literally feeling light. You can take it into your bed for late night reading, even lie on it like on a pillow. Its curvy fluent shape provokes an organic and familiar appearance for the thoroughly synthetic and industrialized elastomeric material. As a result Soft Light is a lamp which is extremely flexible in use without having a technical appearance.

Year

Type

Materials

Year

Type

Materials

 

Website

Year

Type

Materials

2013

Occasional light

Foamed polyurethane,

LED bulb,

silicone cord

2013

Raised bed

Galvanized steel,

recycled PE fabric

thinking-hands.net

 

A Group Project with:

Saskia Drebes, Cosima Geyer, Tim Mackerodt, Sandra Spoo

2011

Task light

Aluminium,

halogen light bulb

 

Presented at Ventura Lambrate 2011 in Milan as a part of kasselcollection

Nod Light

The Social Shot

Soft Light

Hochbeet

Alumen

Year

Materials

Film

Website

2015

aluminium profiles, mouth blown glass

vimeo

social-shot.com

 

A group project with:

Nina Eberhard, Max Eschenbach, Jörn Röder

A

 

 

 

T

Simon Frambach

Beusselstrasse 64

D-10553 Berlin

 

+49 (0)157 30737709

For general or press related inquiries please contact

mail@simon-frambach.com

Info

 

Simon Frambach (*1989) is a German product designer based in Berlin. Presently, he is finishing his studies in industrial design at the school of arts and design in Kassel. In 2014 he has also been working for Atelier Steffen Kehrle in Munich, with clients such as Sitzfeldt, Richard Lampert or Cosentino.

He is also member of the multidisciplinary collective 57UD1O.

Awards

 

2016

 

2016

 

2013

Innovation By Design Award by Fast Company

(Finalist award)

Designplus Award powered by Light & Building

(Winner)

Unique Youngstar at spoga+gafa

(Nominated)

Exhibitions

 

08/2016 Klarheit und Form, Bundeskunsthalle Bonn

03/2016 Light and Building, Frankfurt

04/2016 Frame exhibition, Milan

10/2015 Lab.30, Augsburg

07/2013 Spoga + Gafa, Cologne

05/2012 DMY, Berlin

05/2012 L40 Gallery, Berlin

04/2011 Salone del Mobile, Milan

 

 

 

 

Authorship of texts and essays

 

2011 Design theoretisch: Entwerfen, planen, forschen

2011 Darum Magazin FH Aachen

2011 designkritik.dk

2012 designkritik.dk

2013 designkritik.dk

Web

 

Dezeen

Designboom

Wired

Techinsider

Businessinsider

Gawker

ze.tt

Cnet

Engadget

Fastcodesign

Ignant

Trendhunter

Gizmodo

NPR

Creatorsproject


Books

 

2016 Materially Yours

2014 Idees. Interior and living

Trend

For press kits or press-related inquiries please contact:

mail@simon-frambach.com

Print

 

03/2016 Frame

02/2016 Quality

03/2015 Interior Magazine

03/2015 Capital p.42/43

03/2015 Ofarch

04/2014 Focus 32, p. 94

03/2014 Le Monde

01/2014 Yuterra, p. 33

01/2014 Construction & Renovation

12/2013 Pro Design Magazine

12/2013 NB Weekly China

11/2013 Polityka

11/2013 Pasajes De Arquitectura, p. 55

11/2013 Marie Claire Maison

11/2013 eg Magazine, p. 17

11/2013 Elle Decoration Thailand, p. 36

11/2013 art4D Magazine, p. 76

10/2013 Case da Abitare China

10/2013 Elle Decoration Indonesia

10/2013 Time Out Magazine

10/2013 Metratrend

10/2013 Interior Design Magazine

10/2013 Design magazine Taiwan

10/2013 New York Magazine

10/2013 HanKook  Tire

10/2013 S7 OnBoard, p. 20

10/2013 GQ Russia

10/2013 City Magazine of Hong Kong, p. 44

10/2013 Nihao, p. 20

10/2013 BOB magazine, p. 173

© Simon Frambach 2015 all rights reserved

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