The Social Shot is a mobile bartending-robot that computes personality-profiles based on datasets acquired through Facebook and uses them to mix individualized drinks. Every active Facebook user can log in on the terminal. The bot then immediately begins to process the data. An algorithm developed at the University of Cambridge allows the computation of an individual personality analysis through the user’s Facebook likes.
The graphic translation of datasets into a colorful drinkable diagram allows an unusual glimpse at the value and significance of our personal data.
The idea behind Alumen lies in rethinking well established desk lamps. The use of the cable in the adjustment mechanics allows for a dismissal of multiple components, reducing the appearance of Alumen to the utmost. One rotational spring (that functions as a rotation axis as well) keeps the whole construction in position, with the cable being pulled and serving a new purpose. Leaving the lamp to be moved into even extreme positions, with just the slight of a hand.
LED task light
Anodized aluminium, led stripe
14 cm x 24 cm x 32 cm
Designplus Award "Best of Best"
Powder coated aluminium, plastic
The concept of Nod Light is based on intuitive ways of interaction: The brightness can be dimmed continuously by lifting or lowering the shade. Just like the rising sun, Nod will shine brightest at its highest point. Lowering its head will put it to sleep. All functions are simplified into one intuitive action that leaves the task light to be void of any buttons or sliders.
Nod Light appears as a composition of geometric volumes and planes. Its voluminous aluminium body provides a sturdy posture while showing a visible contrast to the delicate shade that is seemingly balancing on an angular top. It also contains all electronic components like the transformer in order to keep the power plug clean and the overall appearance subtle.
Coming soon – A Folding chair that introduces sitting in a fluid state. DFC offers a highly individual and intuitive way of sitting while maintaining a light, foldable structure which easily adapts to many situations. DFC could be seen as an antithesis to modern office chairs, by dynamically adjusting to the users position without the use of complex springs and many other mechanical components.
Soft Light is a soft and flexible lamp made of foamed polyurethane. The lamp is not designed for any place in particular, instead it may be used where it is needed.
Due to its unusual material properties and ductility, it functions as a crevice filling lamp that can be placed between two objects or an object and a wall.
Emitting a warm and tangible glow, its surface invites to touching and literally feeling light. You can take it into your bed for late night reading, even lie on it like on a pillow. Its curvy fluent shape provokes an organic and familiar appearance for the thoroughly synthetic and industrialized elastomeric material. As a result Soft Light is a lamp which is extremely flexible in use without having a technical appearance.
halogen light bulb
Presented at Ventura Lambrate 2011 in Milan as a part of kasselcollection
DFC - Preview
The Social Shot
7 / 7
3 / 3
4 / 5
3 / 4
4 / 6
aluminium profiles, mouth blown glass
A group project with:
+49 (0)157 30737709
For general or press related inquiries please contact
Simon Frambach (*1989) is a German product designer based in Berlin. In 2017 he finished his diploma degree at the school of arts and design in Kassel, Germany. He has been working as a freelance designer for Atelier Steffen Kehrle in Munich and for Studio Mark Braun in Berlin.
He is also member of the multidisciplinary collective 57UD1O.
German Design Award Newcomer
Unique Youngstar at spoga+gafa
Innovation By Design Award by Fast Company
Designplus Award powered by Light & Building
Unique Youngstar at spoga+gafa
07/2017 Spoga + Gafa, Cologne
08/2016 Klarheit und Form, Bundeskunsthalle Bonn
03/2016 Light and Building, Frankfurt
04/2016 Frame exhibition, Milan
10/2015 Lab.30, Augsburg
07/2013 Spoga + Gafa, Cologne
05/2012 DMY, Berlin
05/2012 L40 Gallery, Berlin
04/2011 Salone del Mobile, Milan
Authorship of texts and essays
2017 Product Minimalism
2016 Materially Yours
2014 Idees. Interior and living
For press kits or press-related inquiries please contact:
03/2015 Interior Magazine
03/2015 Capital p.42/43
04/2014 Focus 32, p. 94
03/2014 Le Monde
01/2014 Yuterra, p. 33
01/2014 Construction & Renovation
12/2013 Pro Design Magazine
12/2013 NB Weekly China
11/2013 Pasajes De Arquitectura, p. 55
11/2013 Marie Claire Maison
11/2013 eg Magazine, p. 17
11/2013 Elle Decoration Thailand, p. 36
11/2013 art4D Magazine, p. 76
10/2013 Case da Abitare China
10/2013 Elle Decoration Indonesia
10/2013 Time Out Magazine
10/2013 Interior Design Magazine
10/2013 Design magazine Taiwan
10/2013 New York Magazine
10/2013 HanKook Tire
10/2013 S7 OnBoard, p. 20
10/2013 GQ Russia
10/2013 City Magazine of Hong Kong, p. 44
10/2013 Nihao, p. 20
10/2013 BOB magazine, p. 173
© Simon Frambach 2015 all rights reserved
Unless otherwise indicated, all materials on these pages are copyrighted. No part of these pages, either text or images may be used for any purpose, unless explicit authorisation is given. Reproduction, modification, storage in a retrieval system or retransmission, in any form or by any means - electronic, mechanical or otherwise, for reasons other than personal use, is strictly prohibited without prior written permission. We do not take any responsibility regarding information and content displayed on external linked websites.